GTM Strategy & Audits
Audit your go-to-market engine, uncover friction across the funnel and provide clear direction and alignment across teams.
Services
Product Marketing Consultant — Director-Level GTM Consulting
Senior, in-house product marketing experience from Google, Square, Deliveroo and Personio, applied directly to your positioning, pricing, launches and market expansion.
What I Help With
Senior product marketing & GTM services
Focused engagements covering the strategic decisions that shape how your product reaches market, wins customers and scales, informed by leading GTM at global technology companies.
Positioning & Messaging
Clarify who you serve, what sets you apart and how to express that value in language buyers quickly understand.
Pricing & Packaging
Define pricing and packaging strategy around customer value, willingness to pay and the commercial model that fits your stage.
Product Marketing Strategy
Define launch strategies, ICP focus and segmentation so your product resonates with the right buyers.
Market Entry & Expansion
Define market entry strategy and expansion priorities with practical research, positioning and rollout plans for EU, US and beyond.
Fractional Product Marketer
Bring in senior product marketing leadership for strategy, decision support and momentum without committing to a full-time hire.
How I Work
My GTM Methodology
A senior, operator-led approach built from leading product marketing and go-to-market across global technology companies, from early-stage launches through to multi-market scale.
Structured GTM Audit
Every engagement starts with a structured audit of your positioning, messaging, ICP, target segments and current go-to-market activity.
Strategy & Positioning
From the audit, I deliver a clear, practical GTM and product marketing strategy: sharpened positioning, segment-level value propositions, messaging frameworks and a focused view of where to play and how to win.
Execution-Ready Outputs
You leave with concise, execution-ready outputs your team can run with: positioning and messaging systems, GTM strategies, prioritised roadmaps, launch plans and independent audits of existing activity.
International Expertise
Helping SaaS, AI and tech companies scale across international markets
I work with founders and commercial teams in the United Kingdom, Ireland, the United States and across Europe, sharpening positioning, improving go-to-market execution and supporting entry into new growth stages and markets.
Product Marketing Consultant FAQs
Frequently asked questions about product marketing consulting
I'm Evelyn O'Keeffe, a senior product marketing consultant and fractional product marketer based in Dublin. I've led positioning, GTM strategy and product launches for Google, Deliveroo, Square and Personio, alongside funded SaaS and AI scale-ups across Ireland, the UK, the US and Europe.
Product marketing consultant FAQs
What does a product marketing consultant do?
I help technology companies define positioning, develop messaging frameworks, build go-to-market strategies and provide services to help launch products effectively. I work with SaaS, AI and B2B technology companies across Ireland, the UK and international markets to sharpen their GTM approach and drive revenue growth.
What is a fractional product marketer?
A fractional product marketer provides senior-level product marketing leadership on a flexible, part-time basis. Rather than hiring a full-time Head of Product Marketing or CMO, companies engage a fractional product marketer for strategic guidance, GTM planning, guidance and oversight, ideal for startups and scale-ups that need experienced leadership without the overhead of a permanent hire.
How do I hire a product marketing consultant?
The first step is to define what you need whether that is a GTM audit, positioning work, a product launch, or ongoing fractional support. From there, get in touch to arrange an initial consultation to review your goals and determine whether we are a good fit. I work with startups and scale-ups in SaaS, AI and technology across Ireland, the UK and the US.
What does a fractional product marketer cost?
Fractional product marketing engagements are typically structured as a monthly retainer based on the scope of work and hours required. This is more cost-effective than a full-time senior hire while delivering the same level of strategic expertise. Get in touch to discuss your specific needs and I will provide a proposal.
Do you work with companies outside Ireland and the UK?
Yes. While I am based in Dublin, Ireland, and work extensively with companies across Ireland and the UK, I also support clients in the US, Europe and internationally. Engagements are typically delivered remotely with on-site workshops as needed.
What types of companies do you work with?
I work with privately funded and early-stage companies, typically from pre-seed through Series A and B, partnering directly with founders and founding teams. My clients typically have an existing product and a clear market to pursue, and need help with positioning, GTM strategy, product launches or international expansion. I work across SaaS, AI, B2B and B2C technology.
How does a typical engagement begin?
Engagements usually start with a GTM audit and assessment to evaluate your current positioning, messaging, target segments and go-to-market activity. From there, I deliver a written strategy with clear priorities, positioning recommendations and a practical execution roadmap.
What is the difference between a fractional CMO and a product marketing consultant?
A fractional CMO provides broad marketing leadership across all channels, while a product marketing consultant focuses specifically on positioning, messaging, GTM strategy and product launches. I offer both, whether you need focused product marketing consulting or broader fractional marketing leadership for your technology company.
Ready to work with a product marketing consultant? Get in touch to arrange an initial consultation.