About
Evelyn O'Keeffe
Product marketing consultant and GTM strategist with over 15 years' experience in tech, including senior roles at Google, Square, Deliveroo and Personio.
Senior Product Marketing and Go-to-Market experience
I'm a Product Marketing and Go-to-Market consultant with 15+ years' experience leading GTM, product marketing and growth at global technology companies including Google, Square, Deliveroo and Personio, in roles including Head of Marketing, Head of Product Marketing and Senior Product Marketing Lead.
My background spans high-growth start-ups, scale-ups and global platforms, from early product launches through to international expansion across Europe and beyond, with responsibility for positioning, market entry, pricing and cross-functional GTM execution.
Independent product marketing consulting for founders
Today, I run an independent product marketing consultancy based in Dublin, working as a senior consultant and fractional marketing lead, partnering directly with founders and founding teams across Ireland, the UK, the US and the wider European market.
I am also a longstanding member of Enterprise Ireland's Mentor Network, supporting founders and leadership teams with product-market fit, positioning and go-to-market strategy.
My work is primarily strategic and advisory. Engagements typically begin with a structured GTM audit assessing positioning, messaging, target segments and current activity, followed by concise, execution-ready outputs: positioning frameworks, messaging systems, GTM strategies, prioritised roadmaps and independent audits.
PMM & GTM Services & FAQs
Where I've Worked
Google, Square, Deliveroo and Personio.