About
Evelyn O'Keeffe
Product marketing consultant and GTM strategist with over 15 years' experience in tech, including senior roles at Google, Square, Deliveroo and Personio.
Senior Product Marketing and Go-to-Market experience
I’m a Product Marketing and Go-to-Market consultant with 15+ years’ experience leading GTM, product marketing and growth across global technology companies, including Google, Square, Deliveroo and Personio.
My background spans high-growth start-ups, scale-ups and global platforms, from early product launches through to international expansion across Europe and beyond.
Across these roles, I’ve held senior leadership positions including Head of Marketing, Head of Product Marketing, and Senior Product Marketing Lead, with responsibility for positioning, product launches, market entry, pricing, and cross-functional GTM execution.
Independent product marketing consulting for founders
Today, I work as an independent consultant and fractional marketing lead, partnering directly with founders and founding teams.
Engagements typically begin with a structured GTM audit to assess positioning, messaging, target segments and current go-to-market activity. From there, I deliver a clear, practical strategy focused on what will drive traction and growth.
Outputs are concise and execution-ready, typically including positioning frameworks, messaging systems, GTM strategies, prioritised roadmaps and independent audits of existing activity.